Now that the Internet has put the entire world on stage it has become imperative to manage not only your personal but also your company’s online presence. The internet and your phone have become central to developing a brand and your business. According to a poll conducted by the online ad firm JumpStart Social Media, among hiring managers surveyed, 75 percent looked at a job applicant’s LinkedIn profile, 48 percent looked for them on Facebook and a quarter looked at Twitter before making a job offer. Conversely, a Forbes Insights survey of top executives at U.S. companies reveals that only 1 percent of those over the age of 50 provide daily contributions to a work-related blog. Another 4 percent in this age group say they contribute several times a week.
In contrast, 35 percent of executives ages 40 to 49 say they maintain a work-related blog daily. That figure increases to 56 percent of the executives under the age of 40.
Social media is not only affecting how we brand ourselves online, it’s changing how businesses present themselves and sell their products. With social media, businesses can learn more about their customers’ tastes and interact with them in ways not previously available. As a result Businesses must be aware that their online channel is becoming a critical component of their identity and their marketing framework. Unlike traditional marketing, online tools can be measured. Through their responses to e-mails, downloading coupons, and joining fan pages, customers make their presence and preferences known. Those data points can then be analyzed which allows businesses to be more effective in offline channels.
If it all sounds like Greek to you, so it did to us here at Air2Air, but we are moving full speed ahead into the Internet, Twitter-Ville, and beyond! Follow Air2Air on Twitter and whenever and where ever we have empty legs or seats available, you’ll be the first to know!
Dmitry Shapiro, digital innovator, Internet pioneer, and CEO of Veoh, teaches a course for anyone who uses a computer and will turn you, yes, even you, into a power user. Power browsing, handling hundreds of email, search techniques, shortcuts & tools and the skills to use them are all presented in a power packed one day course. The course covers dozens of practical Power User skills, techniques, tips and shortcuts, including the following topics and many more:
Finding information faster
Pinpoint Google Search * Twitter and the Real-Time Web * Alerting, RSS and Standing Searches * Social News and Recommendations * Finding Trends and Site Details, and Much More
Organizing and Managing Information Flow
Power Email Management * Setting Up Live Information Dashboards * Finding Any Email or File in Seconds * Avoiding Information Overload and Time Wasters, and Much More
Participating in Social Media
Creating Your Online Profile * Using Twitter, Facebook and LinkedIn Professionally * Online Reputation Management * Getting Things Done via Social Media, and Much More
Leveraging Power Tools
* Must Have Power User Applications * Configuring Your PC for Productivity * Security Techniques that Work * Proven Power User Approaches to Common Problems * Integrating Your Tools, and Much More
Look for the next course near you at:
Internet Power at UCLA - July 11, 2009
Saturday, July 11, 2009 from 8:00 AM - 5:00 PM (PT)
Los Angeles, CA | UCLA Anderson School of Management
Internet Power will dramatically upgrade your digital skills by teaching you all of the core techniques, tricks, and applications that Power Users use every day to gain a competitive advantage over average users - skills you need to grow your business, advance your career or land a better job. In just one day you will be transformed into a Power User. Internet Power is taught by Dmitry Shapiro, a successful Internet entrepreneur, who is currently the founder and CEO of Veoh, a 25 million user per month online video service. Dmitry's companies have raised over $100 million in investment, and Dmitry was recently named as one of "Top 50 innovators leading Hollywood's march online" by Hollywood Reporter.
You can also get a $100 discount off of your registration using the code "ReferAFriend" and entering Air2Air when asked just exactly who your friend might be.
